About Us

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Quality skincare every day

We understand the importance of quality everyday products that care for skin with minimal fuss.

For 60 years in the UK. E45 has been a skincare expert in dry skin. It has proven dermatological expertise that's dedicated to dry skin.

E45’s range of products are specifically formulated to help manage dry skin. You’ll find products that contain emollients that smooth and soften the skin and occlusives that help the skin retain moisture, and other products that gently and effectively cleanse the skin making it easy to build a healthy skincare routine into your lifestyle.

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The voice of experience

In 1952, in the UK, we released our first product – E45 Cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.

In 1963 physicians noticed E45 Cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn't until 1980 that E45 cream was introduced to the pharmacy and retail establishments where it was recognised for its efficacy in the treatment of dry skin.

In the 1990s we extended our product range in the UK to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients' skincare routines.